Essence Magazine has announced the winners of its annual Best in Black Beauty Awards in the May 2017 issue. Colgate Radiant toothpaste by Colgate Optic White, called a “game-changing product,” by Essence’s editors, is among the many winners. See them all here.

The winners were celebrated at an awards event in New York City on April 26th.

Carla Kelly, General Manager, Multicultural Marketing, Colgate-Palmolive, commented, “This is very exciting for Radiant, our new Colgate Optic White variant. “Essence is the top of mind publication for Black women when it comes to beauty. At Colgate, our goal is to provide a product that meets the demand of our consumers. This product strengthens our position in the whitening category and this award by affirms us as a leading whitening toothpaste in the beauty category.”